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Task 3

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Q How might a lawn mower company use segmentation for positioning purposes? At present, the manual reel mower market is rather small but growing. What marketing mix recommendations could be used to significantly expand this market?

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The aim of the following brief paper is to suggest in which ways a lawn mower organization can successfully use segmentation for pursuing successful positioning in the present market. At the same time, the paper will recognize which marketing mix the organization can use for expanding in the lawn mower market, which is fortunately growing in a fast pace. In order to successfully use segmentation for positioning purpose, first it is required recognizing the target market or the desired customer for the product of the organization.